This is a call: to all of the creative souls who are so ready to start living and working in a new way.
Because: me, too.
Let's show up as our fullest, realest, most hilarious, beautiful selves.
Let's laugh and cry and make the things that are in our hearts.
Let's create the world we want to live in.
Hi, I'm Ange.
Here's the "official" bio
Ange Friesen is a copywriter and brand strategist with a style that’s equal parts thoughtful and playful. Her approach is inspired by her training in psychology and depth psychotherapy, which she uses to help people and brands explore and express themselves fully in the world.
Ange runs Beautiful Useful, a product copywriting and brand studio. She is also one half of Lovable, a design studio where she and her partner Chimmy help companies create products and experiences people fall completely in love with.
Ange is very into movie marathons, black and white striped t-shirts, and finding the best doughnuts in any given city. She lives in London and works with clients everywhere.
Here's what I really do
See your magic so you can see (and own) it, too. Show you how to capture that magic and share it with the world. Create brands and products people fall completely in love with. Write and speak about creative work and life. Try to figure out how people (including me) can become their truest selves.
Who I work with
I work with people who are both:
1) highly creative
and
2) want to make the world a kinder, more beautiful place
I've worked with startups, designers, writers, artists, cities, fortune tellers, architects, chefs, therapists and more.
Almost every one of them, no matter what it is that they actually do, tells me the same thing: underneath everything else, they feel called to help people become their realest, happiest selves.
Me too.
“Ange is a super talented writer and visionary — thoughtful, creative and strategic.”
When I have a communications challenge, whether it’s related to positioning, branding, or content, I can call Ange and spend 30 minutes talking through it. By the end of the conversation we have a solution and a path forward.
I can trust that she’s going to deliver something even better than we planned, every time. She just gets it.
— Steph Keating, Head of Marketing, Americas
We-Vibe & Womanizer, Wow Tech
This is what my life looks like (on Instagram, at least).
But I try really hard to be my actual self, there and everywhere else. Find me at @angefriesen for daily wonderings and more than occasional donut selfies. Also, my hair changes ridiculously frequently so you might want to see what it looks like now.